Australia’s small businesses, the heartbeat of local communities, are set to receive a five million dollar helping hand to encourage Australians to back local businesses and keep spending during the current coronavirus pandemic and beyond.
The Morrison Government has today committed funding to help keep the lights on for Australian small business with a grassroots campaign designed to encourage all Australians to back local enterprise.
Small and family businesses are the economic engines of the nation’s economy, contributing over a third of Australia’s GDP and employing nearly half of the country’s workforce. Supporting these enterprises through the COVID-19 Crisis and beyond is vital to help stem the nation’s economic fallout of the crisis.
The campaign is being delivered by the Council of Small Business Organisations Australia (COSBOA). It aims to highlight to consumers the importance of supporting local small and family businesses and encourage consumer spending locally, with small enterprises first.
Chief Executive Officer of COSBOA, Mr Peter Strong said, “A national campaign dedicated to encouraging support for small business is a welcome initiative and COSBOA are proud to be tasked with galvanising the community.”
“Small businesses are the lifeblood of our communities, and above all, they’re people – they’re our brothers and sisters, our mums and dads, our friends. We encourage Australians to buy and spend local and get behind small business on the road to recovery,” he said.
In announcing the campaign grant, Minister for Employment, Skills, Small and Family Businesses, Senator the Hon Michaela Cash said, “Small businesses are the backbone of our economy. We have over 3.5 million small businesses across the country, making up nearly half the national workforce. They are a vital part of our COVID-19 recovery.”
The campaign will commence in July 2020 and include digital and print advertising, social media, and resources for small business.